Do you love a high-energy, fast-paced, challenging work environment? Do you have great leadership skills and an eye for detail? Then online marketing degrees are a great start for those looking to start building a lucrative and exciting career!
This degree gives you the opportunity to apply your creative talents to the competitive business world while having plenty of opportunities to work your way up the ladder to high-level company positions.
Careers in Marketing
Marketing offers various career paths that graduates from an online degree program can pursue to get a jumpstart in the corporate world. From working as part of a design and marketing team to executive positions responsible for an entire marketing division, there are a number of ways you can turn your Marketing degree into viable career opportunities.
To give you an idea of what you can expect after graduating from an accredited online Marketing degree program, we have put together a short list with top career options and their average annual salaries:
|Job Title||Job Summary||
Median Annual Salary
|Vice President (VP), Marketing||High-level executives that are responsible developing strategies that improve market-shares for a company’s goods or services.||
|Product Marketing Manager||Responsible for developing strategies to determine how to best sell a product and generate revenue.||
|Marketing Director||Manages and directs marketing tasks on behalf of their organization to meet the needs of their company.||
|Marketing Executive||Analyzes market research, develops press releases, and designs sales materials to assist their business in making sales.||
|Marketing Coordinator||Develops, brainstorms, and coordinates marketing campaigns for the company that they represent.||
*Job and salary data provided by Payscale.com
As you can see, those who work in the field of marketing have the opportunity to work their way up to high-level business positions that offer annual salaries with the potential of exceeding six figures per year! While most graduates straight out of school start off in entry-level positions, you could make as much or more than the numbers above after gaining experience within the field.
Types of Online Marketing Degrees
Most people are familiar with traditional on-campus degree programs that typically take two years to earn an associate’s degree and four years to earn a bachelor’s degree. With advancements in technology and a changing student body, many top universities are offering online degree programs in Marketing from associate’s level degrees straight through PhD’s that can be completed on an accelerated schedule!
Online Associate’s Degrees in Marketing
Enrolling in an online associate’s degree in Marketing program gives you the opportunity to learn essential foundational skills that can be applied to the business world. Successful completion of this degree program will prepare you for entry-level marketing or promotional careers in a variety of industries.
During the course of your associate’s degree program, you will focus on a number of different business topics to help develop your marketing skillset. The following are examples of the type of courses you may encounter while earning your degree:
- Business Communication and Public Speaking
- Integrated Marketing Communications
- Principles of Retailing and Professional Selling
After graduation, you will have a reputable degree to jump right into the business workforce or you may choose to continue your education by earning a bachelor’s level Marketing degree.
Online Bachelor’s Degrees in Marketing
In the constantly evolving marketing world, having a bachelor’s degree can make a difference when applying for competitive jobs within the workforce. Now more than ever, businesses are looking for skilled professionals that can help them identify ways to market and develop profitable new products.
Throughout the course of your online bachelor’s in Marketing degree program, you will cover a variety of relevant topics that include:
- Applying marketing knowledge to meet organizational goals
- Strategic marketing skills
- Conducting research and analyzing data to create effective marketing plans
- Business communication
- Interpersonal relationships and leadership
In some instances, you may also be able to add a minor to enhance your online Marketing degree. These minors may include Business Law or Administration, Communications, or Finance.
Online Master’s and Doctoral Degrees in Marketing
A graduate degree in Marketing can help you stand apart from the crowd of job applicants and assist you in landing high-level career opportunities. Typically these degree programs focus on enhancing your marketing skillset as well as building leadership and managerial skills that can translated into the professional workplace.
The advanced level courses that you can expect to see during the course of your master’s degree program will help prepare you for a variety of careers that include:
- Director of Marketing
- Chief Marketing Officer
- Digital Media Manager
- Marketing Analyst
Although the time invested to earn a master’s degree can vary by school, the flexibility of online learning offers the opportunity to take accelerated courses that may allow you to graduate with your online master’s in Marketing in less than two years!
Marketing Career Outlook and Salary Information
Skilled marketing professionals are expected to continue being essential components within the world of business as companies work to expand their market share in an ever evolving economy. Fortunately for Marketing graduates, this translates into a solid career outlook for those looking to enter into the advertising and marketing field.
The United States Bureau of Labor Statistics projects that the job outlook for advertising and promotions managers will grow 6% between 2019 and 2029, which is faster than the national average across all occupations. Additionally, those applying for jobs as marketing managers will see a faster than average growth of 7% within this same timeframe.
With the right education, skillset, and experience, marketing can be a very lucrative field for business professionals. According to the BLS, the average median wage in 2019 for advertising and promotions managers was $125,510, while marketing managers earned an average of $136,850 annually!
Check out our list of the Top 40 Marketing careers to compare jobs and salaries in this field.
Is an Online Degree in Marketing Right for me?
If you are considering a degree in Marketing, you are likely trying to decide if online schooling is the right choice for you. There are many reasons why students choose to earn a degree online, from schedule conflicts with their current job to family obligations that prevent them from attending on-campus classes. Online degree programs in Marketing work best for students who are self-motivated, organized, and need the scheduling flexibility that comes with virtual learning.
There are several advantages to earning your Marketing degree online, including:
- Chances to connect with a diverse group of students and instructors in the virtual setting
- Opportunities to accelerate your Marketing program to enter into the workforce more quickly
- Access to online resources and advanced technology to learn essential skills for the business environment.
- Flexible scheduling that allows you complete your Marketing courses on a timeframe that fits into your busy life
Now more than ever, students are looking to online degree programs as a viable alternative to traditional on-campus classes. Luckily, many of the nation’s top universities have expanded their options to offer virtual versions of their degree programs that give adult students the opportunity to earn a reputable, accredited degree in Marketing.
Comparing Top Marketing Degree Programs
If you are looking into online programs to earn your Marketing degree, there are several things you should take into consideration before committing to a school. Not all degree programs are created equally, and by doing your research beforehand, you can avoid getting caught in the trap of enrolling in a “degree mill” school that is not reputable in the professional world.
Most online degree programs in Marketing are offered as an alternative option from established brick-and-mortar colleges or universities. Due to this, many of these schools are already accredited and offer quality curriculum that can trusted to teach you the skills that you need to succeed in a career. However, it is always a good idea to check into the accreditation of your prospective Marketing degree program to ensure that it has passed the independent review process from a recognized accrediting agency.
The U.S. Department of Education recognizes several regional accrediting agencies that review the curriculum of schools across the country. Additionally, there are many specialized accrediting agencies that you may come across when researching prospective schools, including:
- Council for Higher Education Accreditation (CHEA)
- Association to Advance Collegiate Schools of Business
- Accreditation Council for Business Schools and Programs
For more information on the recognized accrediting agencies within the United States, you can check out the U.S. Department of Education’s website to see details on a complete list of regional and national agencies.
Student to Faculty Ratio
Learning the skills that you need to pursue a professional career in Marketing is best supported by taking courses that have a low student to faculty ratio for online classes. These smaller class sizes allow your professor to interact directly with students and spend time providing each of their Marketing students with individualized support and feedback.
In addition to researching your prospective school’s policy on student to faculty ratios, it can also be helpful to look through the “Faculty” section of the college’s website. Here you will be able to see detailed information on the Marketing instructors you will be working with throughout your degree program, including their credentials and academic accomplishments.
Academic Advising and Student Services
As most online Marketing degree pogroms are based out of traditional universities, there will often be additional student support services offered to online students. The best online Marketing programs have a variety of these academic and supportive services to help students maximize their potential throughout the course of earning their degree.
Examples of the services that you can look for when researching prospective Marketing schools include:
- Expansive virtual options to communicate and interact with professors and classmates throughout your Marketing program
- Opportunities to intern or job shadow in a variety of Marketing careers
- Virtual tutoring and online academic advising services to assist you in making choices to help you accomplish your educational and career goals
For those individuals looking for a way to turn their creative talents into a lucrative business career, a degree in Marketing can help you achieve your goals! Through hard work and dedication, this respected degree will open the doors for you to work your way up the corporate ladder into a rewarding and challenging career in marketing and business!