What Can You Do with a Marketing Degree?

Ready to start your journey?

For those that have earned a degree in marketing, there are a number of exciting marketing careers to utilize your unique skills in the fast-paced corporate world!

Marketing Careers

Whether you are interested in administration and sales or want to be on the frontline of managing a business’s marketing initiatives, there are many career paths available to help you achieve your long-term goals. The world of marketing is a specialized department within a business that is essential for maintaining profits and expanding the growth and outreach of an organization.

Editorial Listing ShortCode:

Through the development of strategic marketing plans and public relations, marketing professionals help to showcase a company’s brand, products, and services to the general public.

What Can You Do With a Marketing Degree?

Marketing Team in a virtual meeting with a client

If you’re wondering what can I do with a marketing degree, it’s important to know that there are a number of exciting careers within the field of marketing. While most graduates start out their careers in entry-level positions, in many job paths you may have a great potential to work your way up the ladder to management and executive positions.

While many entry-level positions offer annual pay that is on par with the national average across all occupations, those who have worked their way up to leadership positions can enjoy an annual salary of well over $100,000 a year (U.S. Bureau of Labor Statistics).

Editorial Listing ShortCode:

With a marketing degree, you can choose to stay on the creative side of the business and work directly in marketing and sales. When choosing to work with marketing and sales, you can branch out to promotions and marketing materials which can give you artistic freedom if you have an artistic side. This can be a good path for a graphic designer who is interested in the business world.

If you prefer a more analytical approach to marketing, there are many careers with a marketing degree that allow you to use those skills such as market research analyst, survey researcher, or even work your way up the corporate ladder as a sales or marketing manager.

10 Things You Can Do with a Degree in Marketing

marketing manager checking her tablet

There are several types of marketing degree careers, such as marketing manager, market research analyst, and fundraising, sales, and promotions manager.

When debating what to do with a marketing degree, keep in mind the various possibilities. Some careers concentrate on organization and public speaking, such as public relations managers and specialists, while others focus more on creative thinking or analysis including survey researchers, graphic designers, and art directors.

A marketing degree can help you gain essential knowledge and skills commonly used in numerous types of marketing jobs. The positions listed below show what you can do with a marketing degree from data provided by the U.S. Bureau of Labor Statistics (BLS).

1. Marketing Manager

Marketing Manager briefing the team with a new project

Projected Job Growth: 10%
Skills: Analytical, Critical Thinking, Interpersonal

Marketing managers think of ways to increase customer satisfaction for organizations through marketing strategies and methodologies. These professionals monitor consumer data trends and analyze product and service demands to help businesses increase their profits.

Marketing managers typically initiate market research studies, develop pricing strategies, and meet with clients.

2. Market Research Analyst

 Market Research Analysts discussing in their office

Projected Job Growth: 19%
Skills: Analytical, Detail Oriented, Good Communicator

Market research analysts focus on analyzing consumer and market trends and prepare their findings into reports or graphs for their clients.

One of their main responsibilities is to collect data to inform organizations on how to appeal to customers and promote products and services. These professionals may be employed by management, scientific, and technical consulting services, finance and insurance, and various types of companies.

3. Promotions Manager

Promotions Manager discussing with the team

Projected Job Growth: 7%
Skills: Creativity, Organizational, Decision-making

Promotions managers are responsible for directing and coordinating various promotional programs and events for businesses. These professionals may develop promotional plans in the form of advertisements, product endorsements, or special offers to attract consumers.

Some common responsibilities of promotions managers might include planning campaigns, consulting with clients, and overseeing other marketing staff.

4. Public Relations Manager

Public Relations Manager discussing with his team

Projected Job Growth: 8%
Skills: Interpersonal, Presentation, Leadership

A public relations manager helps an organization or client maintain a positive public image. They might communicate to the public on their client’s behalf, understand how to reach specific audiences, and prepare press releases or other information for the media.

Public relations managers also consult with their organization or client on the latest trends and work with other departments, such as advertising and promotions.

5. Public Relations Specialist

Public Relations Specialist giving update to her client

Projected Job Growth: 8%
Skills: Interpersonal, Good Communicator, Organizational

A public relations specialist may share some of the same responsibilities as a public relations manager. These professionals typically write press releases, respond to media requests, and evaluate public opinions about their clients or business.

Public relations specialist positions are also called communications or social media specialists. Most public relations specialists work for educational, advertising, public relations services, or the government.

6. Fundraising Manager

Fundraising Manager and his team, in a community outreach program

Projected Job Growth: 10%
Skills: Creativity, Decision-making, Organizational

Fundraising managers develop and coordinate fundraising campaigns for various businesses and organizations. They may work for nonprofits, the government, or the entertainment industry.

Some common responsibilities a fundraising manager may carry out on a daily basis include developing fundraising strategies that align with budget plans, coordinating events, applying for grants, and supervising staff.

7. Survey Researcher

 Survey Researchers working together

Projected Job Growth: 6%
Skills: Analytical, Critical Thinking, Detail Oriented

A survey researcher is responsible for analyzing various forms of data. They use surveys to collect data on people’s opinions or beliefs. Surveys may come in the form of polls, questionnaires, or interviews.

Survey researchers may be employed for marketing services to analyze consumer data and trends and help a company get a better understanding of what the public thinks about the brand or products and services offered.

8. Sales Manager

Sales Manager discussing the monthly sales report

Projected Job Growth: 5%
Skills: Customer Service, Leadership, Good Communicator

The responsibilities of sales managers can vary depending on the type of company or organization they work for. Sales managers may work in retail, wholesale trade, finance, and insurance, or for professional or technical services.

Some common duties a sales manager may have include gathering and analyzing sales statistics, developing plans to attract new customers, preparing budgets, and monitoring consumer trends.

9. Graphic Designer

Graphic Designer working in his studio

Projected Job Growth: 3%
Skills: Creativity, Computer Literacy, Time-management

Graphic design is the creation of visual content that looks appealing. Graphic designers that work in marketing typically create marketing materials for advertisements, social media, or other platforms used to reach consumers.

Responsibilities may differ depending on the organization, but graphic designers typically design layouts, create logos and other visual elements, and meet with clients and art directors.

10. Art Director

 Art Director checking the visual presentation of their project

Projected Job Growth: 4%
Skills: Creativity, Leadership, Good Communicator

An art director creates visual styles and images that an organization can use for its brand or products and services. This is a leadership position that involves supervising and coordinating with other visual design professionals to develop art and layouts.

They also meet with clients to get an understanding of their desired artistic style, present design plans or layouts, and make decisions on how a brand should be visually represented.

Online Marketing Degrees

Woman getting online Marketing Degree

Marketing degrees are available at the associate’s level and higher. Each type of marketing degree offers a different depth of discussion on marketing strategies, roles, and methodologies.

  • Associate’s in Marketing: This degree might be appealing to students who want to explore their interests in the marketing industry further before deciding on a career path. Professionals with an associate’s in marketing may be qualified for office and store management positions or other entry-level marketer jobs.
  • Bachelor’s in Marketing: A bachelor’s degree offers students the opportunity to take more specialized courses that align with their specific interests. General marketing skills and knowledge are explored in this program to prepare students for various marketing degree careers.
  • Master’s in Marketing: If you want to potentially increase job opportunities and your knowledge in the marketing industry, you might pursue a master’s degree. This advanced degree allows students to explore marketing concepts and principles more in-depth and customized to one’s interests.
  • Doctorate in Marketing: A doctorate in marketing is more research-oriented than other degree programs. Students who wish to take on higher marketing positions and learn about qualitative and quantitative research methods might be interested in this degree.

Each level of degree in marketing may offer individuals the opportunity to gain useful skills and knowledge to prepare them for a career in marketing.

Marketing Careers & Salaries

Marketing Careers & Salaries

As with any career, those who have higher-level education and experience within the field typically make much more per year than those just starting out in their careers.

In the table below, we have put together a comprehensive list of the top 40 marketing careers & salaries according to data provided by the U.S. Bureau of Labor Statistics (BLS). These career ideas will hopefully answer the question of what jobs can you get with a marketing degree and give you an idea of the opportunities available after graduating from a marketing degree program:

Careers Annual Median Salaries
Chief Executive Officers $179,520
Advertising Managers, Information $163,360
Marketing Managers, Finance and Insurance $151,870
Marketing Managers, Manufacturing $136,150
Marketing Directors $135,030
District Sales Managers $127,490
Promotions Directors $127,150
Promotions Managers, Public Relations $126,300
Public Relations Managers $125,780
Art Directors $100,890
Fundraising Managers $100,810
Fundraising Managers, Arts, Entertainment, and Recreation $99,040
Project Management Specialists $94,500
Marketing Instructors $94,360
Management Analysts $93,000
Sales Managers, Retail Trade $80,340
Project Management Professors $78,160
Technical Writers $78,060
Media Arts Professors $77,560
Graphic Design Professors $75,940
Social and Community Service Managers $74,000
Advertising Copy Writers $69,510
Market Research Analysts $63,920
Advertising Editors $63,350
Public Relations Specialists $62,800
Media and Communication Workers $62,340
Executive Assistants $62,060
Real Estate Brokers $62,010
Fundraising Officers $60,660
Advertising Account Executives $52,340
Graphic Designers, Advertising, Public Relations, and Related Services $52,050
Graphic Designers $50,710
Real Estate Sales Agents $48,340
Art and Design Workers $48,220
Advertising Photographers $38,950
Real Estate Administrative Assistants $37,880
Advertising Sales Agents, Newspaper Publishers $37,270
Market Research Interviewers $37,220
Office Assistants $37,030
Customer Service Representatives $36,920

The business world is competitive, and every day more and more companies compete for sales within a target market. In order to stay relevant within their industry and continue expanding, organizations are always on the lookout for marketing professionals that can help them develop effective strategies to increase profits from the sales of their products and services.

According to the BLS, the marketing career outlook is expected to continue increasing over the next decade. During this timeframe, advertising and promotions managers will experience a 10% growth rate while market research analysts will see a growth of approximately 19%.

If you are looking for a way to combine your management and creative skills into a rewarding career in the corporate world, then marketing may be the right field to showcase your talents. From creating advertising campaigns to project management or sales, there are countless options to utilize your marketing degree in the world of business.

You can also view our Careers in Liberal Arts and Careers in Math guides for more options.

How to Know if a Career in Marketing is Right for Me

marketing student researching online

If you enjoy staying up-to-date with the latest trends and like to work in a team environment, you might consider a marketing career. Although marketing concentrates on understanding consumer behavior and trends and strategizing, it’s a very versatile field.

Individuals may produce marketing content through graphic design, preparing data tables, graphs, and reports, or specializing in social media marketing. Marketing helps businesses better understand consumer demands and increase profits by building brand awareness through the promotion of products and services.

Some of the main responsibilities of marketing professionals might include:

  • Analyzing consumer data and trends
  • Establishing positive relationships with clients and customers
  • Building brand awareness
  • Develop marketing strategies to improve outcomes

Responsibilities can widely vary depending on the type of marketing position. If you enjoy researching and analyzing data, you might be interested in analytical positions like survey researcher or market research analyst. Promotions and fundraising management positions might appeal to you if you enjoy organizing events and networking.

General skills that marketing professionals acquire include interpersonal, communication, analytical, and creativity.

Marketing Licensure and Certifications

Group of Professional Certified Marketers

Gaining licensure or certification in your marketing career might help you earn a higher salary or increase future job opportunities. It establishes credibility in your skills and knowledge as a marketing professional.

Here are some examples of marketing certifications and licenses:

  • Professional Certified Marketer (PCM)
  • Marketing Management Certification
  • Marketing License

Licensure typically isn’t a requirement for most marketing careers. Obtaining a marketing or advertising license might be required for some professionals in certain states to operate a business that involves advertising or marketing consultation. Although certifications aren’t a requirement for many marketing jobs, some employers may favor applicants with certification.

Is Financial Aid Available?

Marketing Degree financial aid

Financial aid may help you pay for college tuition or other school expenses. Colleges and universities determine prospective students’ financial aid eligibility based on a number of factors.

To find out if you’re eligible for federal student aid, you can start by submitting the Free Application for Federal Student Aid (FAFSA). Other ways to obtain financial support can come from scholarships. Scholarships may be offered by schools based on athletic or academic merit. They’re also offered by various organizations and may be available to virtually any student.

What Is a Marketing Degree?

Creative Director brainstorming with the team

A marketing degree is a reputable degree program that allows students to learn essential business, communication, and creative skills that can be utilized across a broad range of industries.

Once you have earned your degree in marketing, you will be able to take on roles within an organization that focuses on developing advertising campaigns, brand messaging, and creating a positive relationship with current and prospective clients.

Throughout your educational journey, you will take several marketing-specific courses in addition to the general education courses required to earn your degree. These classes will cover a variety of topics and typically include:

  • Strategic marketing skills
  • Advanced business communication
  • Market research and analysis
  • Microeconomics
  • Business leadership and management

Now more than ever, adult students are pursuing their careers or juggling family obligations while they earn their marketing degrees.

To help you balance your busy schedule, many colleges and universities are offering online marketing degrees for marketing and business. There are several advantages to earning your degree online, and it may even be possible to complete your degree program in less time than traditional, on-campus schooling.

Is Marketing a Good Major?

Senior Marketing Manager discussing with the team

Yes, marketing is a good major for many undergraduate students. Marketing is a versatile field that can appeal to many types of professionals.

Earning a marketing degree may provide you with useful communication and analytical skills that can be applied to a wide range of careers, such as marketing analyst, marketing manager, or social media marketer. According to the BLS, the median salary of marketing directors is $135,030 per year. Level of education and experience and location may impact job availability.

What is the Job of Marketing?

Marketing Director checking data with Research Analysts

Marketing involves building brand awareness by promoting products and services to help increase the profits of a business. Marketing professionals analyze data to create marketing strategies that help a business achieve its goals.

Some responsibilities of marketing professionals may include creating promotional content, establishing and maintaining positive client and customer relationships, and engaging customers through various forms of media.

Marketing is important for a business to get the word out about its products or services. Effective marketing strategies engage customers through attractive promotions, which can be invaluable to a business’s success.

What Skills Do You Learn in Marketing?

Promotions Director analyzing some data

Skills you might acquire through a marketing degree and work experience can differ depending on your specific interests. Some marketing careers focus more on the creative aspects of the field, while others focus more on research, organization, or presentation.

There are a number of skills that can be essential to performing daily marketing responsibilities, such as:

  • Written and verbal communication
  • Public speaking and presentation
  • Analytical skills
  • Creativity
  • Problem-solving and critical thinking

Marketing coursework may help you develop these skills. Some common coursework that marketing majors pursuing a bachelor’s degree might take include consumer behavior, marketing research, and competitive marketing strategy.

Where Do Marketing Majors Work?

team of marketers in their office

Marketing professionals are employed by various types of organizations and businesses that need help managing their brands and promoting their products and services.

Some marketing professionals are self-employed, while others work for advertising, public relations, management, or consulting services. A marketing major’s work environment can vary depending on the type of marketing services they specialize in.

Some marketing professionals mainly work in an office setting. Depending on the career, a number of marketing professionals travel frequently for promotional events or client meetings.

How Much Do Marketing Majors Make?

People working in the Marketing industry

Salaries can vary depending on one’s job title, level of education, work experience, and geographic location. According to the Bureau of Labor Statistics, the median annual salary for advertising and promotions managers is $127,150.

Graphic designers earn a median salary of $50,710 per year and market research analysts earn a median annual pay of $63,920. Senior-level positions typically offer higher salaries than entry to mid-level jobs in marketing. A number of management positions, such as public relations, fundraising, and sales managers earn an annual median salary that exceeds $100,000.

What Are the Highest Paying Marketing Jobs?

Highest Paying Marketing Jobs

Some of the highest-paying marketing jobs fall within the management, director, or executive positions. According to the BLS, here are some of the highest-paying marketing jobs and their median annual salaries:

  • Chief Executive Officer: $179,520
  • Marketing Director: $135,030
  • District Sales Manager: $127,490
  • Promotions Director: $127,150
  • Art Director: $100,890

Depending on the employer, you may need additional education or work experience to qualify for some of these jobs.

What’s the Difference Between Marketing vs. Advertising?

Marketing and advertising both help a business appeal to consumers, but there are some differences between these two industries. Key differences between marketing and advertising include:

Marketing Advertising
  • Identifies consumer needs through data collection and analysis
  • Implements multiple strategies and plans to increase business profits
  • Develop and manage brands
  • Attracts consumers through promotions and campaigns
  • One of the main components in marketing strategy
  • Make brands known to consumers

Advertising is a type of marketing strategy, often in the form of paid or owned media. Marketing uses consumer trends and data to build a business’ brand that aligns with its mission.

Is a Marketing Degree Worth It?

Marketing Managers and her team brainstorming for the new project

Yes, a marketing degree is worth it for many professionals. It may provide you with a broad skill set that can be applied to numerous careers and industries.

A marketing degree might be rewarding for individuals who like to interact with others, analyze data, and think creatively. Several careers in marketing are expected to experience job growth because businesses want help attracting consumers.

According to the Bureau of Labor Statistics, marketing manager positions are expected to experience a 10% increase in job growth over the next decade. Market research analyst jobs are projected to have a 19% increase.

Getting Your Marketing Degree Online

Man pursuing his Marketing Degree online

A marketing degree is a multidisciplinary program that allows students to explore marketing strategy, research methods, consumer behavior, and effective communication. Skills learned in marketing can also be applied to other careers in different industries.

You might find interest in a marketing degree if you like working with other people and want to make a difference in a business’s success. Marketing can be an ideal industry to enter for creative individuals or professionals who enjoy research and love learning new things.

To begin your journey toward a marketing career, you can research accredited online marketing degree programs that interest you and align with your aspirations.

Ready to start your journey?
Amy Hayes

Amy holds a Bachelor of Arts in History from Old Dominion University, with a minor in English. She previously worked as an educator before starting her career as a writer. Amy spends much of her time researching and writing, with the goal of sharing valuable information with readers.