What Can You Do With a Marketing Degree?

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For those that have earned a degree in Marketing, there are a number of exciting ways to utilize your unique skills in the fast-paced corporate world!

Marketing Careers

Whether you are interested in administration and sales or want to be on the frontline of managing a business’s marketing initiatives, there are many career paths available to help you achieve your long-term goals.

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The world of marketing is a specialized department within a business that is essential for maintaining profits and expanding the growth and outreach of an organization. Through the development of strategic marketing plans and public relations, marketing professionals help to showcase a company’s brand, products, and services to the general public.

In the table below, we have put together a comprehensive list of 40 top marketing career ideas and their median annual salaries to give you an idea of the opportunities available after graduating from a Marketing degree program:

Careers Annual Median Salary
Chief Marketing Officer (CMO) $177,198
Vice President (VP), Marketing $127,275
Senior Marketing Manager $96,079
Online Marketing Director $86,529
Marketing Director $83,373
Marketing Communications Director $83,235
Creative Director $79,987
Regional Sales Manager $77,972
Brand Manager $76,406
Business Development Manager $73,859
Key Account Manager $73,150
Digital Marketing Manager $71,463
Marketing Consultant $71,147
Associate Brand Manager $70,373
Digital Strategist $69,828
Art Director $69,556
Marketing Manager $69,024
Project Manager, Marketing $67,732
Marketing Communications Manager $66,857
Online Marketing Manager $64,130
Market Research Analyst $63,856
Online Community Manager $62,654
Account Manager, Advertising $62,157
Marketing Executive $61,617
Social Media Manager $61,074
Account Executive $60,571
Advertising Sales Manager $60,103
Customer Service Manager $57,220
Marketing Specialist $55,826
Marketing Associate $55,511
Account Executive, Advertising $55,252
Sales and Marketing Coordinator $49,890
Marketing Coordinator $49,267
Social Media Coordinator $46,270
Program Coordinator, Non-Profit Organization $46,260
Inside Sales Representative $45,876
Advertising Sales Representative $40,296
Marketing Assistant $36,109
Advertising Sales Assistant $35,000
Customer Service Representative $30,472


*Data sourced through Payscale.com

What Can You Do With a Marketing Degree?

The table above highlights a number of exciting careers within the field of marketing. While most graduates start out their careers in entry-level positions, in many job paths you will have a great potential to work your way up the ladder to management and executive positions.

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The average annual salary for marketing jobs varies, as you can see from the numbers listed above. While many entry-level positions offer annual pay that is on par with the national average across all occupations, those who have worked their way up to leadership positions can enjoy an annual salary of well over $100,000 a year!

As with any career, those who have higher-level education and experience within the field typically make much more per year than those just starting out in their careers. Depending upon your specific qualifications, you may make more or less than the salaries listed above.

What Is a Marketing Degree?

Creative Director brainstorming with the team

A marketing degree is a reputable degree program that allows students to learn essential business, communication, and creative skills that can be utilized across a broad range of industries.

Once you have earned your degree in Marketing, you will be able to take on roles within an organization that focus on developing advertising campaigns, brand messaging, and creating a positive relationship with current and prospective clients.

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Throughout your educational journey, you will take several Marketing specific courses in addition to the general education courses required to earn your degree. These classes will cover a variety of topics and typically include:

  • Strategic marketing skills
  • Advanced business communication
  • Market research and analysis
  • Microeconomics
  • Business leadership and management

Now more than ever, adult students are pursuing their careers or juggling family obligations while they earn their Marketing degrees.

To help you balance your busy schedule, many colleges and universities are offering online marketing degrees for Marketing and Business. There are several advantages to earning your degree online, and it may even be possible to complete your degree program in less time than traditional, on-campus schooling!

Marketing Career Outlook

Senior Marketing Manager discussing with the team

The business world is competitive, and every day more and more companies are competing for sales within a target market.

In order to stay relevant within their industry and continue expanding, organizations are always on the lookout for marketing professionals that can help them develop effective strategies to increase profits from the sales of their products and services.

According to the United States Bureau of Labor Statistics, the job outlook for marketing careers is expected to continue increasing between the years 2019 and 2029. During this timeframe, advertising and promotions managers will experience a 6% growth rate while marketing managers will see growth of approximately 7%. These numbers are at or above the national average across all occupations, which is great news for students working towards a degree in Marketing!

If you are looking for a way to combine your management and creative skills into a rewarding career in the corporate world, then marketing may be the perfect field to showcase your talents! From creating advertising campaigns to project management or sales, there are countless options to utilize your Marketing degree in the world of business!

You can also view our Careers in Liberal Arts and Careers in Math guides for more options.

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Elizabeth Abner
WRITTEN BY Elizabeth Abner

Elizabeth is pursuing a Doctor of Philosophy in Foreign Policy and earned her master's degree in business administration. For her undergraduate studies, she earned a Bachelor of Arts in Business Administration with a concentration in international business. Elizabeth's research is focused on universities offering online degree programs.