How is your college of choice planning on getting you excited about becoming a student? If you are going to be a student at Westminster College in Salt Lake City, Utah, the answer lies in the Facebook College Class of 2015 and Griffin. Who is Griffin? Only the feathered mascot that is now seen in the hands of soon-to-be students far and wide! My College Guide got in touch with Dana Simmons, E-Marketing Director & Outreach Director, to hear all about it!
Trippin' with Griffin
What is “Trippin’ with Griffin?”
Trippin’ with Griffin is an exciting way to connect the Class of 2015 to each other and to Westminster’s campus community before students arrive on campus with the help of our mascot, the Griffin. The primary social medium for this is Facebook but advertised through email, twitter, and direct mail marketing.
Why start this program? What do you hope new students get from this?
We want our students to get to know each other before they arrive on campus – and by doing so, they will start to build their friendships early and are more likely to be successful and happy. Almost half of our student population is from outside the state and it is important to Westminster College to help these students acclimate into college life. Trippin’ with Griffin is just one of the steps in that.
What’s the range for “Trippin’ with Griffin?” How far has Griffin traveled?
Griff has traveled all over the United States with sightings everywhere from the east coast in Maine and Pennsylvania to the west coast in Washington, Oregon and California. He’s also downloadable for our international students from countries, such as India, Malaysia, Hong Kong and China. We hope to have a few sightings there soon.
Are there any fan favorites at this point?
We love all the photos that have been submitted. I think each one shows the unique personality of our students – and gives us a fun preview of our Class of 2015!
Trippin' with Griffin
What else would you like My College Guide to know?
Our focus has been to broaden our social media strategy for our students to increase interactivity through online venues, such as Facebook, Twitter, Flickr, YouTube and Tumblr. We feel like Trippin’ with Griffin was an innovative yield campaign that helped maximize our dollars through offline and online channels. Stay tuned for Griff to go on Fall travel–you just might see him at a college fair and follow him on Foursquare.
Images Courtesy of Westminster College.
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