Posts Tagged ‘alumni’

The More Things Change: Marquette University Past and Present

Friday, July 2nd, 2010

My College Guide has witnessed amazing changes to higher education in the 20 years that we’ve been doing this (hello, Facebook Class of 2014 Facebook Pages or 101 College Blogs) – especially in the way that incoming students can get involved, get connected, and know what to expect!

Marquette University Henke Courtyard during an alumni reunion weekend.

Marquette University

We love the way Marquette University points out the differences with a spoof on a popular TV commercial using actual MU alums. Can you guess which one? We spoke to David Murphy, Senior Director of Brand Marketing, at Marquette University to get the back story. We just wouldn’t be us if we didn’t!

We dig the Marquette Alumni Reunion videos — it reminds us of one of our favorite commercials (if you can like a commercial)! Where did the idea come from?
Actually, I like commercials. In my past world in advertising, I created them for twenty-five years. The Alumni videos are derivative of a fairly popular approach that has been used on television by many advertisers…you might be thinking of one in particular.

How long did it take to get this video made start to finish?
There was about a week or two for pre-production. This includes concept meetings with Advancement members, research of the generations and writing the scripts. For the actual production it took one day to cast talent, one day to shoot, two-to-three days to edit, color-correct and score the music.

What’s your favorite Marquette U video so far?
Tough question.  My top three favorites:
The wacky world of Danny Pudi
Jesuit 2.0
How the Search Makes us Who We Are

You can also see the difference between the Marquette University Class of 1980 and 1990 and the Class of 2000 and 2005 on YouTube – there’s even Alumni Reunion Weekend Video Outtakes.  We’re told to expect more YouTube videos in the fall: we’ll keep you posted! Note to future students: high-fives are apparently out and the fist bump is in, at least according to the clever videos by the talented folks at Marquette University.  Watch Marquette Reunion Video: Students Then and Now: ’60s and ’70s on YouTube or below.

To be or Not to Be: The College Interview

Friday, February 19th, 2010
The College Interview

madabandon

Considering ditching your college interview? DON’T!  Your grades, test scores, extracurricular activities, essays, and recommendations tell admissions a lot about who you are – but many colleges want to know more!

The college interview process, though often optional,  is a great way for you to get your questions answered, put a face to a name, and explain any bumps in your high school record face to face.  We’ve mentioned before that students who vocalize their desire to attend a particular college increase their college admittance odds – what better way than during a college interview?  Show college admissions how much you want that letter of acceptance and it could help you get in!

Not every college or university has the staff (or the time) to conduct college interviews but for those that do (or if you happen to snag one)  – it can be a great way to get a little one on one with someone whom the college trusts, especially if you aren’t sure yet which college would suit you the best.  Some colleges ask you to hit up the campus (not a bad way to make a second campus visit), interview by phone, or, at some schools – they come to you.

Many colleges and universities (think Massachusetts Institute of Technology, Connecticut College, and Vassar College) utilize their college alumni, reaching out to students who live far from the college.  There may be just one – or a panel.

Colleges do value what these volunteers have to say so they should still be treated with the same respect you would show the admissions counselors themselves – and they can still give you the information you are looking for – and from the point of view of a student which could prove invaluable!

While colleges and universities like to say that the college interview isn’t a major deciding factor (the rates for college acceptance are roughly the same with or without the interview) – it’s still not something to be taken lightly and, if at all possible – go for it!  Standing out from the crowd (in a good way), can only help you get in!