SavetheDave
Businesses and individuals are using it, so it makes sense that colleges and universities are using it too. It, in this case, is social media. In a recent study conducted by the University of Massachusetts Dartmouth Center for Marketing Research, results revealed that 41% of U.S. colleges and universities are using social media as one of their recruitment tools. While there was a lot of resistance from many college admission officers around the country when social media first hit the scene, the study showed that this attitude has changed with more four-year accredited colleges and universities adopting the use of social media in marketing and recruitment efforts.
Corporate American Fortune 500 companies, approximately 39%, have a corporate and public business blog, which is one of the first social media outlets that took off online. U.S. colleges and universities blow past this figure with 41% using a blog to communicate with current and prospective students, faculty and staff.
The study provides further evidence that these communication tools are becoming more and more popular. It also reveals how powerful these tools can be in the college admission process.
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- How to Integrate Social Media into Your College Application Process
- Starting Your College Search? Use Social Media To Research!
- The Big List: 50 Colleges and Universities Who Twitter Part 1
- 101 International Colleges and Universities on Twitter
- Protect Your Online Image (Colleges are Looking at You!)
Tags: blog, blogs, Colleges and Social media, social media
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