My College Guide has witnessed amazing changes to higher education in the 20 years that we’ve been doing this (hello, Facebook Class of 2014 Facebook Pages or 101 College Blogs) – especially in the way that incoming students can get involved, get connected, and know what to expect!
Marquette University
We love the way Marquette University points out the differences with a spoof on a popular TV commercial using actual MU alums. Can you guess which one? We spoke to David Murphy, Senior Director of Brand Marketing, at Marquette University to get the back story. We just wouldn’t be us if we didn’t!
We dig the Marquette Alumni Reunion videos — it reminds us of one of our favorite commercials (if you can like a commercial)! Where did the idea come from?
Actually, I like commercials. In my past world in advertising, I created them for twenty-five years. The Alumni videos are derivative of a fairly popular approach that has been used on television by many advertisers…you might be thinking of one in particular.
How long did it take to get this video made start to finish?
There was about a week or two for pre-production. This includes concept meetings with Advancement members, research of the generations and writing the scripts. For the actual production it took one day to cast talent, one day to shoot, two-to-three days to edit, color-correct and score the music.
What’s your favorite Marquette U video so far?
Tough question. My top three favorites:
The wacky world of Danny Pudi
Jesuit 2.0
How the Search Makes us Who We Are
You can also see the difference between the Marquette University Class of 1980 and 1990 and the Class of 2000 and 2005 on YouTube – there’s even Alumni Reunion Weekend Video Outtakes. We’re told to expect more YouTube videos in the fall: we’ll keep you posted! Note to future students: high-fives are apparently out and the fist bump is in, at least according to the clever videos by the talented folks at Marquette University. Watch Marquette Reunion Video: Students Then and Now: ’60s and ’70s on YouTube or below.
Related posts:
- Braves TV: An Ottawa University First
- Facebook in Real Life with Braves TV at Ottawa University
- Johns Hopkins Model of a Modern University or College Facts Made Fun
- University of Rochester Photo Friday or As Seen on Campus
- Vassar College: What Did You Learn Today
Tags: alumni, Choosing a College, College Life, colleges and facebook, Colleges and Social media, colleges and youtube, facebook, marquette university, youtube
